SAF's vision of women's fitness is quite different from everyone else's. Our unique vision is reflected in articles and images on SeriousAboutFitness.com, and, of course, at our competitions, where competitors are judged with a special set of criteria that rewards a healthy, attractive, athletic, in-shape, and inspiring look.

I believe that pursuing this unique vision has worked incredibly well. Just look around and you'll see that the women of SAF are not only becoming incredibly popular, they are also being featured in many places, and are now often the role models inspiring other women to get into shape. For example, SAF stars Jennifer Lambert Foster and Vanda Hadarean are both sponsored by Interactive Nutrition and are presented regularly in the company's promotional materials and ad campaigns. You can also see them representing the company at events and shows. Kim Chartrand is featured in MuscleTech's present ad campaign that's running in numerous fitness magazines worldwide, and she is also currently featured in a multi-page workout spread in the special "Glutes" edition of Oxygen. Nadine Young and Michelle MacDonald have been featured in multi-page workout articles this year in Oxygen, and I suspect that very soon other Girls of SAF will be in there as well. The look that SAF is promoting is spreading everywhere and having an enormous impact!

GlamourTo keep this vision true, we have to be very careful about the partners we invite to work with us, because not only do they have to understand what we're about, they also have to be able to contribute to our vision in a positive and meaningful way. As a result, despite being in business for many years, we've worked with just a handful of photographers, because they were the only ones who could fulfill that vision.

Given that we're so choosy about the people we work with, it makes us especially proud to announce that as of last month, our select group of photographers has expanded by one – Juan Garcia of AvenidaGarcia.com joined our team at the 2012 SAF Summer Spectacular on June 16. Juan is originally from Buenos Aires, Argentina, but he now resides in Ottawa, Canada, where he works as a professional photographer.

It was apparent at our first meeting that Juan understood our vision and could contribute to it in a meaningful way. As a result, when we tasked him with shooting behind-the-scenes photos at our event, he proved his abilities by delivering photos that not only respect and contribute to the SAF vision, but are also distinctive in such a way that people who know his work will know they're his shots.

Juan's photos are being showcased in three new SeriousAboutFitness.com photo galleries that debut today called "The Beauty of SAF," "The Glamour of SAF," and "The Excitement of SAF." These galleries will be added to on an ongoing basis and will be subdivided by year.

ExcitementThe initial group of photos features Michelle MacDonald, Kim Chartrand, Nadine Young, Lauren Dempsey, Brigitte Dompierre, Michelle Manoll, Lucie Rezankova, Melanie Albert, Tamarra Hay, Emily Michelussi, and Laura Dalton. But this is only the beginning – in no time at all there will be plenty more photos featuring SAF's stars.

In the past, we've used terms like healthy, attractive, athletic, in-shape, and inspiring to describe SAF's vision of women's fitness. But we believe the terms beauty, glamour, and excitement also reflect SAF's vision, particularly at our events. They also reflect Juan Garcia's shooting style, meaning we're a very good match. So welcome aboard, Juan! We believe that these three new galleries showcasing our SAF stars will be the start of many more great things to come that will help fulfill our unique vision of women's fitness.

Doug Schneider
SAF Founder and President

You can see each gallery by using the menu at the top, or by using these links: