| Focus July 1, 2006
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All About Mindi 1
is one of the most valuable training videos on the market. In it you'll see how Mindi really
trains, and you'll find out how she motivates herself to succeed. You can find it in our
"Shop" section. |
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No "Fluff"
A couple of weeks ago, someone told me that she really
likes SeriousAboutFitness.com because there is no "fluff." When she said that, I
knew exactly what she meant.
When we started SeriousAboutFitness.com, I set a mandate to
ensure that the content we published was "real" – we would write about
training methods that people actually use, nutritional programs that people really follow,
and we’d report on people and topics that are relevant. In other words, there would
be no "fluff." And while you think that would be the goal of most magazines,
it’s hardly the case these days. In fact, the deplorable state of most of the
fitness-type magazines is exactly why I started SeriousAboutFitness.com several
years ago.
I could go into great detail here, but suffice it to say
that most fitness-type magazines today (at least the print ones) appear to survive by
serving their advertisers more than their readers. Just take a look at any of them and
you’ll see that the ads are the most prominent thing in them, and often there’s
editorial content in the exact same issue to substantiate the sometimes wild and
outlandish claims that the advertisers make. In fact, there have been lawsuits in recent
years that, when company records get opened, show the very close relationship that certain
magazines have with certain companies, making it nothing more than an "I’ll
scratch your back and you scratch mine" arrangement to rake in cash at the expense of
the readers.
That’s not all. Besides the cozy relationship between
advertising and editorial, most of the articles you read today in those same magazines are
lightweight – "fluff" – written by "desk jockeys" who
don’t actually train themselves or other people, or "ghost writers" who
have been hired to write content on behalf of, say, some fitness-industry celebrity. In
short, most of what you read just isn’t real and, like I said, the purpose of it all
is to serve the advertisers, not the readers.
On the other hand, SeriousAboutFitness.com has always been
what I can now call a "no-fluff" zone – because the information here is
real. For example, the multi-part series that I wrote on Natalie
Waples’ transformation earlier this year is as real as it gets – I trained her,
Natalie did it, and the results she achieved and the trophies she won are real.
Furthermore, I’m going to be writing more about Natalie in the months to come, as we
haven’t stopped improving her physique since that time – this year she’s
even better! Then there are articles like the one last month about Mindi O’Brien’s use of drop sets, as
well as the one this month on going "up and down the rack." In a nutshell, these
are real, effective training methods that work, and you probably won’t find them in
the "fluff"-type magazines. And then there are the people on whom we focus. Last
month it was Sandra Kies, a mother of two
who’s well into her thirties and has maintained a fabulous body that most
twenty-year-olds would want. This month it’s Marnie Holley, a Grade 1 teacher from
Sault Ste. Marie, Ontario, who’s on the fast-track to becoming Canada’s next big
fitness star.
And speaking of fitness stars, there’s Mindi
O’Brien, whom I already mentioned above (and who has been training Marnie Holley for
the past year). Mindi is Canada’s best fitness competitor ever, and we’re proud
to announce the release of our first SeriousAboutFitness.com video production called All
About Mindi 1. It features Mindi and is available now on DVD through our "Shop" section. In it you’ll see how Mindi trains
herself, find out what she eats, and learn what she does to motivate herself to succeed.
You’ll also see how she coaches others – she puts one of her pupils, Tambra
Tufford, through a real-life workout for her chest and biceps. Just like
SeriousAboutFitness.com, All About Mindi 1 has no "fluff" –
it’s real, making it something you can actually use and learn from.
So, while SeriousAboutFitness.com may not be the largest
publication around (or anywhere close to that), we pride ourselves on delivering something
different than the rest – we’re real, there’s no "fluff," and
that's the way we're staying.
...Doug Schneider
das@seriousaboutfitness.com |
