| Archives May 1, 2010
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This shot of fitness
competitor Christine Stillmack was the first one to appear in this spot when we started
publishing in September 2002. |
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Next Month, a New Site and a New
Focus
We began publishing SeriousAboutFitness.com in 2002. It was
originally conceived as an online women’s fitness publication with content focused on
delivering valuable training and nutritional information, as well as showcasing female
fitness athletes. It was an instant success.
Since then, SeriousAboutFitness.com has become better known
as SAF, and we have not only the main SeriousAboutFitness.com online publication, but
other online resources such as the GirlsofSAF.com and SAFCompetitions.com sites as well.
We also have our well-known SAF "Superstar" Fit Camps and our world-class
competitions: the SAF Model Search that qualifies competitors for SAF Elite status, and
the top-level SAF Elite Challenge and SAF Elite Championship events that feature the best
competitors in Canada. We’ve also recently started producing video segments under the
SAF Television banner, and we’re currently working on getting features on
"real" TV.
What started as a straightforward online publication has
become much larger than we first imagined. We’re getting bigger and better and, as a
result, it should come as no surprise if I tell you that since we’ve grown far beyond
what we envisioned in 2002, we’ve also outgrown what the SeriousAboutFitness.com site
was originally about. In a nutshell, SeriousAboutFitness.com, at least the original
concept, has run its course and it’s time for it to retire and be replaced. As a
result, this is the last issue that you’ll see published in this format, and
it’s fitting that Michelle Matthews is on the cover because she has always been an
instrumental part of SAF – she was the founder of the SAF "Superstar" Fit
Camps and still leads them to this day. You can read about the latest SAF Camp in the
"Edge" section.
Next month, there will be something new in this location.
You’ll still need to type www.SeriousAboutFitness.com into your browser, but what
will come up will be an all-new site branded as SAF – Serious About Fitness
will still be apparent on it, but it won’t be the primary thing anymore. Since most
people know us as SAF, and because our other products are branded this way, we decided we
would retain the three-letter acronym in the new site.
The new SeriousAboutFitness.com will be similar to the old
in that its main goal will be to focus on women’s health and fitness and showcasing
fit females, but it will contain fewer text-based articles and will feature more media
such as video and photos. This new site will also serve as a gateway to the other SAF
online resources to help our readers find things more easily, and it will offer greater
exposure for our amazing SAF Elite stars. The new SeriousAboutFitness.com is the next
logical step in our way to becoming the premier on-line women’s health-and-fitness
resource in the world.
In 2002, we envisioned ourselves as a key online resource
for helping women to get into shape. By 2010, we’ve grown to become a one-stop shop
for everything from learning to competing. While it’s sad to see the original
SeriousAboutFitness.com site retire, it’s also exciting, because what we’re
going to put into place will help us to grow even more. Visit us again in June to see the
next step in the SAF evolution – or, maybe, revolution is a better word for
it!
. . . Doug Schneider
das@seriousaboutfitness.com |
